Natural Products Expo Virtual is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

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Thank you for your interest in registering for Natural Products Expo Virtual!

Once you qualify to attend, you’ll have access to all events hosted on the Natural Products Expo Virtual platform; no need to register for each one. Questions? Contact our customer service team. 

Attendee
Registration

Natural Products Expo Virtual is free for qualified industry members. Please reference our approved business categories below to determine your business type.

Register as an Attendee

Press
Registration

Natural Products Expo Virtual is free for qualified members of the press. Please reference our approved business categories below to determine your business type.

Register as Press

Exhibitor
Registration

After purchasing your virtual booth, you will receive a confirmation email with a link to register booth staff. Questions? Please contact our sales team directly.

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Approved Business Categories

Registration is based on company function and qualification, not job title within the company. Businesses are qualified on their primary business function. New Hope has the final say in business type qualification.

Definition: Owns or works for a retail store (this includes online stores). Store must sell more than one manufacturer’s product line or brand to consumers. Not applicable if you are only selling your own brand. You do not qualify as a Retailer if you only sell one product line or brand. According to our company classifications, if your company owns the brand name on all products sold in your store, you are classified as a Manufacturer.

Acceptable forms of business proof include one of the following:

  • Business License showing business function (must be a copy of the document itself)
  • Product catalog
  • Website that directly sells multiple branded products to an end consumer (not applicable if you only sell one product line or brand; see Manufacturer)
  • Letter of Intent* (from an attorney or bank on official letterhead stating the intent to start a business – this is acceptable for new businesses only). Letter must indicate company name, company function, and registrant’s name. *Letter of Intent only valid for business started within the last year, may not be utilized for access to event for multiple years.

Business Types include:

  • E-tailer
  • Independent/COOP/Natural Product
  • Chain Natural Products Store
  • Gourmet/Specialty Products
  • Personal Care
  • Independent Grocer
  • Conventional Supermarket
  • Discount/Mass Merchandiser
  • Chain Drug Store/Pharmacy
  • Gift/Bookstore
  • Independent Drug Store/Pharmacy
  • Mail Order Catalog
  • Home and Textile
  • Convenience Store
  • Pet Supply Store/Grooming

Definition: Owners or staff of health clubs, gyms, spas and salons. Also includes those involved in the field of medicine whether traditional or alternative.

Acceptable forms of business proof include one of the following:

  • Business License showing business function (must be a copy of the document itself)
  • Medical License (must be a copy of the document itself)
  • Product Catalog or Services Menu
  • Website describing the practices of the individual or business.
  • Letter of Intent* (from an attorney or bank on official letterhead stating the intent to start a business – this is acceptable for new businesses only). Letter must indicate company name, company function, and registrant’s name. *Letter of Intent only valid for business started within the last year, may not be utilized for access to event for multiple years.

Business Types include:

  • Alternative Health Clinic/Practitioner
  • Medical Professional
  • Health Club/Gym
  • Spas/Salons
Definition: Includes Wholesalers, Distributors, Brokers, Importer and Exporters of finished products. To qualify as a Distributor, you must be a 3rd party distributor of more than one manufacturer’s product line or brand in addition to any brands owned by your company. Distributors sell finished products that are ready to be sold to an end consumer. Suppliers provide “ingredients” for manufacturers to use in finished products. If you distribute ingredients or other “products” to be used in the manufacturing of finished products, see Supplier/Raw Ingredient Distributor. If you “distribute” plastic containers or packaging for use in a finished good, you are classified as Business Services. If you distribute (or represent) only one manufacturer’s brand line, see Manufacturer.

Acceptable forms of business proof include one of the following:

  • Website that sells finished products (from multiple manufacturer’s brand lines) to a, Retailer or Health Practitioner.
  • Order forms showing multiple manufacturer’s product/brand lines
  • Letter of Intent* (from an attorney or bank on official letterhead stating the intent to start a business — this is acceptable for new businesses only). Letter must indicate company name, company function, and registrant’s name. *Letter of Intent only valid for business started within the last year, may not be utilized for access to event for multiple years.
  • Brokerage agreements from multiple manufacturers

Business Types include:

  • Wholesaler of Finished Products
  • Importer/Exporter of Finished Products
  • Broker of Finished Products
  • Third Party Distributor of Finished Products/Ingredient Distributor
Definition: Any business operating in the industry related to preparing, distributing or selling prepared/ready-to-eat foods. Includes restaurants, cafeterias, and catering operations.

Acceptable forms of business proof include one of the following:

  • Business License showing business function (must be a copy of the document itself)
  • Culinary Certificate or Degree
  • Letter of Intent* (from an attorney or bank on official letterhead stating the intent to start a business – this is acceptable for new businesses only). Letter must indicate company name, company function, and registrant’s name. *Letter of Intent only valid for business started within the last year, may not be utilized for access to event for multiple years.

Business Types include:

  • Full Service Restaurant
  • School / University
  • Tea Room / Coffee House
  • Hotel / Resort / Airline
  • Quick Serve Restaurant
  • Caterer / Private Chef
  • Corporate Dining
  • Clubs; Country / Membership / Health
Definition: Provides raw materials, ingredients or equipment for manufacturing finished products. This includes farms, suppliers of food materials, raw minerals, and machinery. This includes distributors of “products” listed above, used in the manufacturing of a finished product. According to our company classifications, Distributors sell finished products that are ready to be sold to an end consumer. Suppliers provide “ingredients” for manufacturers to use in finished products.

Acceptable forms of business proof include one of the following:

  • Website that sells supplies, ingredients and/or equipment
  • Product Catalog
  • Order Forms
  • Letter of Intent* (from an attorney or bank on official letterhead stating the intent to start a business — this is acceptable for new businesses only). Letter must indicate company name, company function, and registrant’s name. *Letter of Intent only valid for business started within the last year, may not be utilized for access to event for multiple years.

Business Types include:

  • Raw Ingredient Producer/Supplier
  • Ingredient Importer/Exporter
  • Equipment Supplier
  • Farm/Grower

Definition: Manufactures finished products that are ready for an end consumer. OR a third party that produces a finished product for a company (Contract Manufacturer). OR private label company utilizing contract manufacturers.

According to our company classifications, if your company owns the brand name on all products sold on your website, you are classified as a Manufacturer.

Acceptable forms of business proof include one of the following:

  • Website
  • Product Catalog
  • Letter of Intent* (from an attorney or bank on official letterhead stating the intent to start a business — this is acceptable for new businesses only). Letter must indicate company name, company function, and registrant’s name. *Letter of Intent only valid for business started within the last year, may not be utilized for access to event for multiple years.

Business Types include:

  • Food
  • Beverage
  • Cosmetic / Personal Care
  • Natural Living / Home / Textile
  • Pet Products / Animal Nutrition
  • Vitamin / Mineral / Herb / Supplements
  • Pharmaceuticals
  • Nutraceuticals
  • Contract Manufacturer
Definition: Companies who provide support to the business functions of Retailers, Distributors, Health Practitioners, Manufacturers, or Suppliers. Schools and universities, government workers, and those that work for or represent the people and companies in the previous categories in such areas as advertising / public relations, banking, consultants, labs, research firms, transportation/logistics companies, demonstration/sampling companies, packaging, and warehousing.

Acceptable forms of business proof include one of the following:

  • Website
  • School ID (valid for student category only)
  • Brochure or other documentation detailing services offered

Business Types include:

  • Consultant
  • Advertising / Branding / PR
  • Government Agency
  • Financial Institution / Investment Bank
  • Not for Profit
  • Association
  • Packaging / Design
  • Publisher
  • Laboratory / Testing
  • School / University Research
  • Legal/Regulatory
  • Other Within the Industry (must specify)
Definition: Business investors are organizations or a group of people who give capital to start or grow a business and in exchange for this, they gain some control of the business and formulate agreements.

Acceptable forms of business proof include one of the following:

  • Website detailing company function
  • Proof of C Corp or LLC standing (must be a copy of the document itself)
  • Annual Company Statement

Business Types include:

  • Private Equity Fund
  • Corporate Investor
  • Angel / Individual Investor
  • Hedge Fund
  • Peer-to-Peer / Crowdfunding

Press
Classified as working journalists in print, broadcast and digital media for established trade or consumer publications, online or broadcast media outlets. This includes reporters, writers, editors, producers, photographers and camera crews.

Possible badge titles for this category: Press, Editor, Reporter, Writer, Anchor, Broadcast Producer, Host

Freelancers
Must have published or broadcast within the past 12 months on topics related to the natural and organic products industry and health. Please submit clips with your byline or a link to articles with your byline as part of the badge registration process. If on assignment, please include a letter of assignment from an approved publication. Freelancers must upload a LinkedIn profile. Contributed articles by business services professionals do not qualify as press credentials. Questions? Email PR at PR@newhope.com.

Possible badge titles for this category: Freelancer, Writer

Bloggers or Social Media Influencers
Must have created new content within the past three months on topics related to the natural and organic products industry and health (product giveaways and contests do not qualify). Blogs will be evaluated on a case-by-case basis based on traffic, content relevance and quality, engagement on social media channels, frequency of posts, etc.

Bloggers will be asked to provide evidence from a data-tracking service (such as Google Analytics or Compete.com) that show unique visitors across blog or social media channels are at minimum 10,000-50,000 per month. Please upload links to blog and postings as part of the badge registration process. All criteria is taken into consideration for approval; unique visitor numbers and the number of followers on social media channels do not guarantee a badge if other criteria have not been met.*

Social media influencers (those who do not have a qualifying blog, but own and manage a social media account of 20,000 or more followers on at least one social network: Facebook, Twitter, Instagram, Pinterest, YouTube) will be evaluated on a case-by-case basis based on content relevance and quality, follower counts, engagement on social media channels, frequency of posts, etc. Please upload links to relevant social media channel(s) and specific posts that exemplify how you consistently support the natural and organic products industry and better health. See “Who Does Not Qualify for a Press Badge?” below. All criteria is taken into consideration for approval; post engagement and the number of followers on social media channels do not guarantee a badge if other criteria have not been met.*

Possible badge titles for this category: Blogger, Influencer, Social Media Influencer, Podcaster

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